About us

PRIMO is a cycling clothing brand, founded during 2019.  After registering our trademark and extensive testing of the products on road with help of a select few customers and friends of the brand, we can now started to offer you products through our dealers.

We are born to offer cycling accessories such as caps and socks, we consider this accessories a ‘cool touch’ for many a cyclist, but now we offer also complete kits. We offer also custom design service too.


Firstly I am Italian, and PRIMO in Italian mean ‘First’, thus PRIMO is the winner of the cycling race! Important to my family and I, PRIMO was my grandfathers name, who raised his family working in the countryside in Italy during the world wars period.

This meaning of PRIMO relates to both cycle races but also in the context of the life. PRIMO, First!